Curcumin now is one of the most popular supplements in the market for its anti-inflammatory and antioxidant properties. According to Technavio, the global curcumin market size is expected to grow by 32.11 million dollars between 2020 and 2024. Curcumin has evidence-based benefits in relieving some health issues, including arthritis, heart disease, IBS and obesity. However, the surged market demand of this highly characterized ingredient could raise many problems behind the scene.
Quality and Innovation
As consumer demand increases, some manufactures may turn to cost-effective sources and thus the quality of raw ingredients may not be guaranteed. It becomes more difficult to build relationship with reliable raw material suppliers, resulting in the failure of providing sustainable, traceable, and safe final products. Also, marketing driven business usually makes the products are replicas of each other. This lack of innovation and differentiation could lower consumer interest and cause the industry to stagnate.
Adulteration and Synthetics
Since most of the curcumin products are sold in powder form, the visual inspection can be difficult. Under this condition, some less reputable manufactures may mix few botanical ingredients like starch and other extraneous with turmeric powder to lower input cost. According to GCA, there are about 1/3 of examined curcumin products brands contain synthetic materials that contrary to their label claims of “all natural”, several brands even failed a curcumin and curcuminoids assay as well.
Curcumin is poorly soluble in water, which increase absorption difficulty. Turmeric powder also decomposes rapidly at pH levels above neutral, which makes a very low intestinal absorption. Besides, curcumin can be metabolized by the microbiota in the gut. Thus, the poor absorption, rapid metabolism and elimination have always been the main topics for researches and formulators to overcome.
In fact, the most relevant thing is the total amount of curcuminoids that can be delivered into blood. The lack of standardization in measuring bioavailability is the key to cause consumer confusion. The different “standard curcumin” absorption across all curcumin studies even lead more confusion among brands and consumers.
Now product developers are focusing on the innovation of getting more curcuminoids into body system along with keeping it active. And here we come, bring a new and unique solution to overcome the ingredient’s lack of bioavailability. Chenland’s CuminUP60® is a premier natural ingredient made with Patent CGSF technology, which demonstrates 50X higher in bioavailability and water solubility compared to other curcumin products on the market. Our ingredients are developed using over 2000 years of Traditional Chinese Medicine. We’ve hand-selected natural ingredients from our Authentic Medicinal Cultivation Areas using Good Agricultural Practice to ensure that our products are fully traceable from Harvest to Extract. CuminUP60® is the premium curcumin-based solution for you.